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Michelin Challenge Design Competition Re-Launched


Published: 15 October 2009

Michelin execs have relaunched the Michelin Challenge Design competition to encourage international designers to use a number of pioneering technologies in the development of the electrification of vehicles. These designers will also have to take into account that the vehicle must be attractive both functionally as well as aesthetically. 

The theme of this year’s competition is ‘Electrifying! Beautiful, Innovative and Radiant’ and Michelin have invited a number of their finalists to meet in California to display and discuss their entries. Contestants were required to submit models in scale and full size form, concepts in two dimensions and sketched, computer generated designs of their models as well as engineering drawings. 
 
Finalists were determined by the heads of all the major California based design groups, independent design studio heads, and individual designers. Michelin has invested significantly to ensure that this year’s Challenge Design creates breakthrough design concepts. They aim to offer designers from around the world to create and display “significant design work that would normally not have an opportunity to be shown at a major auto show.” 
 
The winners of the Michelin Challenge Design 2010 will be announced at the 2010 North American International Auto Show (NAIAS) in January 2010 where the winning designs will also be on display. 
 
The Michelin Challenge Design Jury confirmed to date, in alphabetical order, includes:
  • John Boesel, President and CEO, CALSTART
  • Geza Loczi, Director of Design, Volvo Monitoring & Concept Center
  • Victor Nacif, Vice President, Design Business Aspect, Nissan Design America, Inc.
  • Dave Rand, Executive Director of Global Advanced Design, General Motors
  • Stewart Reed; Chair, Transportation Design Department, Art Center College of Design, Consultant and Jury Chairman, Michelin Challenge Design
  • Burt Rutan, Aerospace Designer & Entrepreneur
  • Frank Saucedo, Director, General Motors Advanced Design Studio
  • Freeman Thomas, Director, Strategic Design, Ford Motor Company

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Michelin Challenge Design Competition Re-Launched

Michelin execs have relaunched the Michelin Challenge Design competition to encourage international designers to use a number of pioneering technologies in the development of the electrification of vehicles. These designers will also have to take into account that the vehicle must be attractive both functionally as well as aesthetically.

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